Improve your Nigerian business with our Insight
We design robust methodologies to answer your research questions, fusing both Quantitative and Qualitative tools, to provide robust evidence on what is happening, and how and why it is happening.
We utilise innovative techniques alongside classic methods tailored to suit your needs.
Insight Services
Business Transformation, Data & Analytics, Healthcare, Behavioural Science, Social Care Consultancy
Qualitative Fieldwork
Our personal form of market research enables you to learn the motivations and feelings of your prospects and existing customers.
We aim to understand how and why things happen.
We uncover the reasons why individuals and groups think the way they do while considering their attitudes, feelings and experiences. Our Qualitative Research provides insight into problems, uncovering trends in thoughts and opinions; and diving deeper into the problem.
We have the research skills to design questionnaires, qualitative discussion guides, and stratified sampling frames which are robust enough to help shape policy and strategy and to inform what actions would be most effective.
All of our services are flexible and tailored to your brief but we are typically asked to provide support for the following types of research:
- Virtual Focus Groups – on the web or via mobile app
- Standard Focus Groups
- Recruitment from Client Lists
- Individual Interviews
- Workshops
- Direct Observation
Quantitative Fieldwork
Our Quantitative Research approaches utilise measurable data to formulate facts and uncover patterns in research.
Our Quantitative Research quantifies the question by generating numerical data which can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalise results from a larger sample population.
Our Quantitative Data Collection Methods cover everything from traditional on-street data capture to online panels with full survey scripting and design, but we are typically asked to provide the following types of research:
- Online Surveys
- Paper Surveys
- Mobile and Kiosk Surveys
- Mystery Shopping
- Longitudinal Studies
- Telephone Polls
- Systematic Observations
- Hall Tests/Taste Tests
Case Studies
Our Case Studies, and Options Appraisals can help you to better establish, and minimise, the risk about whether or not an investment should be made.
The quality of your research can make or break a concept or product. We provide you with thorough and reliable insight for decision making by helping you to answer your essential questions:
- Should we proceed with the proposed project idea?
- Which similar Case Studies can we learn from?
- Which of our proposed options will be most effective and provide best value for money?
With years of experience across a range of sectors and across all areas of economic development, we know what questions to ask in order to gather vital qualitative and quantitative data for your business.
Our experienced team can:
- provide the detailed, tailored research programmes that get to the heart of your particular requirements
- minimise your investment risks through undertaking a feasibility study
- enable you to make the right project and funding decisions
Literature Reviews
We search and evaluate the available literature in your chosen area of study to identify any research gaps and articulate how best to address these shortfalls.
Our literature reviews identify, evaluate and synthesises the relevant literature within a particular field of research. It illuminates how knowledge has evolved within the field, highlighting what has already been done, what is generally accepted, what is emerging and what is the current state of thinking on the topic.
We do these by by identifying gaps in current knowledge; by showing limitations of theories and points of view; and by formulating areas for further research and reviewing areas of controversy and presenting the literature in an organised way.
