The one comment I’ve repeatedly heard in recent months is how most people tend to fall into the world of market research. But while few apparently seek a career in research, those lucky enough to find this industry enjoy rewarding work, surrounded by brilliant people; benefiting from extensive learning opportunities throughout their career. The market research industry undoubtedly attracts people from all backgrounds, with different types of research to match differing skills set, and different sectors to suit different interests and needs. Keen to find out more about the role and the benefits it offers I spoke with some of our team to find out what it takes to be a market researcher.
So whether you’re seeking a career in market research, or are considering options hear what some of our team have to say about the role.
Tinuke Ajayi, Trainee Research Executive
How did you get into the research industry?
I’ve been working at Research Nigeria since January 2019, but in my current role as a researcher since September 2019. I was working in recruitment on the interviewing services team, recruiting telephone interviewers, when I saw a job ad for a trainee researcher role and thought it sounded interesting. I spoke to lots of people to understand more about the role before applying; to find out if it offered job satisfaction as well as growth and career progression opportunities. It certainly delivered!
What is the best thing about your job?
The people really make my job – I work alongside a really lovely group. But in terms of the role specifically I’d say it’s the growth opportunities it’s offered. I’ve grown so much. I feel like my capacity for knowledge has expanded so much – I never saw that coming!
What does it take to be a good researcher?
You need to have an open mind, a willingness to learn and to be able to work well in a team.
What do you like about working for Research Nigeria?
I’ve never worked for a company that offers such great benefits. The quarterly team days are great. I also like everything that RN stand for, and their commitment to making a difference.
What would you say to anyone looking to get into research?
Be courageous and go for any role you want! If you’re looking for growth, a positive atmosphere and something to stimulate you then this role is perfect.
