Omnibus
No other research agency knows more about Gen Z and Millennials. Our bespoke research is informed by exclusive tracking data, so you never start from zero.
We own and manage The Nigerian Opinion Panel (NOP): an unsurpassed research panel of over 10,000 Millennials & Gen Z, and Nigeria’s largest and highest quality youth, student and young professionals research resource.
Get access to Nigeria's largest and most engaged youth research panel
Clients sometimes struggle to access younger audiences for their research projects. We can help by providing sample and recruitment services for your:
- Online surveys
- Trackers
- Polling
- Audience measurement
- Benchmark studies
We know how important timelines are to our clients so we will meet and often exceed your turnaround need. We often set up projects in under and hour and can complete fieldwork the same day.
Our Panel
Panellists are encouraged to update their personal details regularly including standard demographics and academic, ownership and behavioural attributes to allow for more granular targeting. Demographics available include:
- Age
- Gender
- Socio-economic grade
- Home region
- Education status
- Banking provider
- Mobile phone OS
- Mobile network
- Financial products
- Games consoles
- Employment status
- Hobbies
Sample Provision
Need quick, cost-effective, nationally representative survey results from hard-to-reach youth audiences?
Use our omnibus panels with over 10,000 members and growing daily, to reach:
- Youth Omnibus (18-24s)
- Student Omnibus (full-time undergraduates at Nigerian universities)
- Young Professionals Omnibus (recent graduates from Nigerian universities)
Ideal for polling, communications testing, campaign evaluation and tracking, NPD and concept testing.
Specialist Audiences
As well as giving you access to our main youth panel, we have applied additional profiling to identify specialist youth audiences among healthcare users (those with medical conditions) and future practitioners, university applicants, students and graduates.
